wienerschnitzel

go beyond.

go schnitz.

the ask

Elevate the image of the hot dog to increase primary demand. In short, change the perception of the hot dog.

Our team won first place at the District 11 National Student Advertising Competition.

the team

we redefined a word to describe the celebration, nostalgia, satisfaction, and victory felt when eating a hot dog.

schnitz

brand standards

LOGO

COLOR

#codehere

#codehere

#codehere

TYPOGRAPHY

Henriette Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

primary

secondary

Upgrade Bold, Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

campaign book

1/3

BILLBOARDS

social

social

other executions

maile sur | art direction + design | los angeles, ca