We were asked to discover an insight from the United Nation's sustainable consumption and production goals. We researched how production and consumption impact our community as a college campus. We curated data and statistics to reach insights into the relationship between millennials and food waste.

account manager  elizabeth beymer

strategy  devin roux + elizabeth beymer + myself

art direction  myself

photography  devin roux

 

the Problem

One third of food in the United States is never eaten or thrown away each year.

the goal

The focus of this goal is to ensure sustainable consumption and production patterns in an effort to "do more and better with less." In order to reach this goal, it is necessary that both the producer and consumer do their part.

It starts with you.

the audience

Broadly, in regards to production, our target audience starts with college campuses. "College campuses as a group throw out a total of 22 million pounds of uneaten food each year..." Zooming in, our target audience also focuses on millennial 

on campus. "In 2016, millennials alone wasted approximately 6.7% of their meals." 

the impact

The average college student generates 142 pounds of food waste a year, according to Recycling Works, a program in Massachusetts. The average first-year college student weighs 147 pounds. Basically, college students are wasting their body weight in food each year. 

the why

Food waste not only affects the environment - it depletes your wallet. Across the entire food production and consumption chain, up to 40% of all food in the US never gets eaten. This translates to $218 billion lost, which includes the cost of food wasted at the consumer and retail levels, as well as the cost of wasted water, energy, fertilizers, cropland, and production.

 

the technology

Our campaign solution is an iOS app designed to scan and log your food consumption. It would track your food waste to then calculate how much money you waste each day, week, month, and year. 

There would also be a "What's In Your Fridge" feature that gives you recipe ideas based on the food items you already have in your fridge. This would minimize your food waste impact by utilizing all of the ingredients you usually throw away due to the food expiring.

the process

maile sur | art direction + design | los angeles, ca